Adeline Ausy Setiawan

She grew up watching her mother, a dedicated housewife, lean on her father for support. While her father was kind and generous, always ready to help her mother and her family, he consistently encouraged his child to forge her own path — to embrace independence and strength. He wanted his child to rise beyond the limitations of reliance and build a future shaped by her own choices

1991 - 1994 B.A. in Corporate Finance, Seattle Pacific University, USA

She embarked on her professional journey as a Management Trainee at PT Unilever Indonesia Tbk, one of the world's leading FMCG companies, dedicating 26 years to shaping iconic brands. Her first 16 years was brand marketing role, winning market share for brands such as Lifebuoy, Lux, Rinso, Sariwangi and Bango. Her career took a pivotal turn when she was entrusted with leading the Media Division as a Media Director (2011–2015), a role that challenged her to strategise advertising and content placement across TV and digital platforms in Southeast Asia. It was the most demanding and exhilarating phase of her career — where she thrived under the spotlight, collaborating with top-tier media agencies & platform, shaping Unilever’s brand narratives, and commanding the stage in many prestigious public forums. The recognition she received for her work boosted her passion, reaffirming her ability to drive impact on a grand scale. In recognition of her remarkable ability to elevate brands in the market, she was appointed Managing Director at Unilever Enterprise Indonesia (2016–2019), the sister company of PT Unilever Indonesia Tbk. Leading with vision, she drove the team toward ambitious targets, orchestrating strategic direction, and laying the foundation for essential infrastructure and systems. Yet, amidst the success, she found herself drawn to a deeper passion — building meaningful connections between people and brands. Embracing this realisation, Unilever offered her the opportunity to step into a more fulfilling role as HR Business Partner and Employer Branding Lead (2019–2020), overseeing the second-largest department in the company. Here, she discovered the importance of balancing IQ, EQ and SQ, a vital combination for driving impactful leadership and individual relation. One of her proudest achievements was Kami.Unilever & UNI-Live, an initiative she created — creating deeper engagement with young potential talent for the organisation. At the end of 2020, she took a bold step beyond the FMCG industry, venturing into Kawan Lama Group — a powerhouse of multi-sector enterprises which manages 28 brand portfolios across six dynamic industries. Embracing this new challenge, she seized a dual leadership opportunity, serving as Director of Strategic Marketing Services at Kawan Lama Group and Director of Human Capital and Business Partner at PT Home Center Indonesia (Informa). These roles positioned her at the intersection of innovation and people development, where she could shape impactful strategies, foster growth, and drive excellence across multiple business landscapes

In 2020, she designed, created and presented "How to Maintain a High Potential Talent", and "Woman Leadership" for Skills Academy by Ruang Guru. Another write-up by her was, "Is Your Marketing Futureproof?", published on LinkedIn in 2016

Her expertise in bridging brands and people in Unilever (multinational company) and KawanLama Group (local multisector entity) has made her a highly sought-after speaker in some prestigious forums such as Volare Podcast, Martechvibe, HR Lab Forum, Reorganizing Life After the Pandemic, and others. Most recently, in 2025, she was honoured to serve as Head Judge for NEXT Awards Indonesia by MARKETECH APAC, thus strengthening her influence in the industry. Renowned for her award-winning contributions, particularly as the former Media Director in one of the largest FMCG companies, she has been prominently featured in esteemed publications, including Marketing Magazine (2024), Campaign Asia (2013 & 2015), Women's Obsession (2018), and many others. Beyond being featured, she often becomes the public face of Unilever, representing the company and its products at high-profile events. Some of her most notable moments include receiving the HR Excellence Awards (2019) and standing at the forefront of the Smarties APAC 2014 by the Mobile Marketing Association. Beyond her professional pursuits, she serves as a Secretary of Hati Suci Foundation - a social institution that operates not only as an orphanage but also provides education from kindergarten to high school. Further to that, she is also a Supervisor at Kawan Lama Foundation

Who’s Who Among University Student from Seattle Pacific University (1994), Unilever Foods Director Award (2011), Unilever Chairman Award: Media & Digital Transformation (2012), Unilever Compass Award: Managing Media Inflation (2013), Campaign Asia: 20 Women to Watch in Asia Pacific Marketing (2013), and Women’s Obsession: Best Professional (2018)

For her, a thriving 30-year career and a beautiful family with three wonderful children stand as the most cherished milestones in her life. Each accomplishment reflects years of dedication, resilience, and passion — balancing professional excellence while managing motherhood journey is not easy. She holds deep gratitude for being able to handle both journeys concurrently

Bahasa Indonesia, English, and currently learning Mandarin

Culinary exploration, travelling, and learning the piano

She never imagined she would be blessed with another child in 2005. At the time, she was caught in a whirlwind of doubt, but God's mercy had its way back to her. During a random moment at a Unilever event, she received a message that seemed too profound to be a mere coincidence: “I need to tell you that my life depends on you.” It was as if the universe—or perhaps God — whispered to her through unexpected words. That divine moment became one of the most spiritual experiences in her life. From then on, the child she once feared she wasn’t ready for, became her greatest joy — the beautiful surprise that shaped her world in ways she never could have thought possible

She thrives on the excitement of mastering new skills, always seeking ways to challenge herself and grow. Be it playing piano or unlocking the complexities of Mandarin language, each pursuit is a testament to her unwavering belief: invest in yourself, and you will always bring value. For her, learning anything isn’t just a hobby — it’s a philosophy and a commitment to a continuous self-improvement

In life, there is always something that needs to be sacrificed. For her, it was time with her children — a trade-off that often weighed heavily on her heart. She was filled with guilt, yearning for moments she could never relive, but she understood that there is a purpose with every path taken. Now, her children do not only admire her success, but also respect her journey. She has become a living proof that resilience paves the way to success. Never settle too soon. Keep pushing forward. Stay curious, stay hungry, and always be in pursuit of growth.

Information available only in printed publication available in libraries.

Information available only in printed publication available in libraries.

Information available only in printed publication available in libraries.