Aditya Syahrizal Effendi

Aditya

Aditya Syahrizal Effendi draws deep inspiration from his late mother, who stands as a powerful figure in his personal legacy and family lineage. After his father suffered a debilitating stroke when Aditya was just 10 years old, his mother took on the immense responsibility of raising three children on her own. Despite the emotional and financial hardships, she embodied unwavering strength, resilience, and dignity—instilling in her children a powerful life philosophy: “Strive to live a principled life. It is better to die than to live without dignity.” Her quiet heroism, independence and moral conviction have profoundly shaped Aditya’s values, leadership style, and commitment to integrity throughout his professional journey. Although there may be no famous historical figures in his ancestry, his mother’s legacy of courage and principle is a timeless inheritance that continues to influence his life and decisions.

SMAN 70 Jakarta (1986–1989); STMIK Budi Luhur – Bachelor of Information Management (1989–1994); STIE IPWI – Master of Marketing Management (2011–2013)

1. Astra Credit Company – PT Astra Sedaya Finance (1991 – 2003 | Jakarta, Indonesia) 1991–1994: Assistant Manager – Captive Financing 1994–1996: Assistant Manager – Business Process Reengineering Project 1996–1997: Senior Assistant Manager – Process Development Dept. 1997–1999: Manager – Operation Support Dept. 1999–2002: Senior Manager – Quality & Core Process Improvement 2002–2003: General Manager – Marketing Research & Communication Oversaw national operations with 2,400 employees across 89 branches 2. PT Bank Permata Tbk (2003 – 2005 | Jakarta, Indonesia) Head of Auto Finance – PermataKPM, Retail Banking Led non-captive auto financing with 60 direct reports, within a 7,148-employee organization 3. PT U Finance Indonesia (MUFG Group) (2005 – 2008 | Jakarta, Indonesia) 2005–2006: Deputy Director 2006–2008: Director – Marketing, Sales & Operations Managed over 398 direct reports in a multinational, non-captive finance company with 541 total employees 4. PT Bank Mandiri (Persero) Tbk (2008 – 2009 | Jakarta, Indonesia) Vice President – Change Management Office Key role in the acquisition and integration of PT Tunas Multifinance into Bank Mandiri 10 direct reports; collaborated across a workforce of 24,000 employees 5. Arista Group – PT Arista Putra Mandiri (2009 – 2018 | Jakarta, Indonesia) Director (Various Functions Across Holding & Subsidiaries) 2009–2010: Fleet Business Director 2010–2011: Director – Rental & Motorcycle Division (Piaggio Vespa) 2011–2018: Director – Auction, CRM (Arista Mobile App), and Fleet Sales (Wuling, Honda, Suzuki, Yamaha, Hino) Managed national initiatives including sales to the Indonesian Police Headquarters Led 50 direct reports and managed over 3,180 employees 6. PT SGMW Multifinance Indonesia (JV: SAIC, SGMW, GMF, Sinar Mas) (2018 – Present | Jakarta, Indonesia) 2018–2020: Marketing Director / Chief Marketing Officer Opened 94 operational offices nationwide Built sales strategy, SOPs, and Confins systems from the ground up 2020–Present: Chief Operation Officer (COO) Overseeing: Sales, Underwriting, Operations, Collection, Remedial, and Asset Management Manages over 318 employees and 80 branches

Author of the book: “Tips Kredit Mobil yang Benar & Menguntungkan Anda sebagai Konsumen”, published by Elex Media Komputindo (Kompas Gramedia)

Aditya has demonstrated a strong commitment to civil and social engagement throughout his professional life, complementing his corporate responsibilities with meaningful contributions to society. As noted in his biography, he actively serves as a foster parent for underprivileged children, providing not just financial support but also mentorship and emotional encouragement to help shape their futures. In addition to his personal involvement, Aditya frequently participates in public seminars, forums and industry discussions organised by institutions like APPI (Asosiasi Perusahaan Pembiayaan Indonesia). His leadership extends beyond the boardroom, reflecting a deeply held belief in the importance of social responsibility, empowerment through education, and building inclusive communities. This holistic approach to leadership highlights his desire to uplift others and contribute to the nation's human capital development alongside his professional achievements

Aditya has received several awards throughout his career as recognition for his performance and contributions. He was named Best Performer by Astra Credit Company in 1995 and received the Summit Club Award from GE Capital in 1997. In 2000, he earned the Training Instructor Award for his role in employee development. He was also honoured as a jury member in Astra’s Process Improvement Conventions in 2001 and 2002. For his long-term dedication, he received the Karya Bhakti Bina Pratama Astra Award in 2001 and the ACC Quality Award. In 2004, during his time at Bank Permata, he was awarded for his role in the company’s divestment process. These awards highlight his leadership, innovation and strong contribution to organisational improvement

Aditya is an active and certified member of several key professional organisations in Indonesia’s financial industry, reflecting his dedication to upholding high standards of governance and competency. He is a registered member of APPI (Asosiasi Perusahaan Pembiayaan Indonesia), the leading association for financing companies in Indonesia, where he regularly participates in national forums, seminars, and policy discussions. His professional credibility is further validated through his certification by SPPI (Sertifikasi Profesi Pembiayaan Indonesia) with registration number 8246-10004, affirming his expertise in the multifinance sector. Moreover, he has successfully passed the Fit and Proper Test conducted by the Financial Services Authority (OJK), formalised through Decree No. KEP-1114/NB.11/2018, a requirement for executive-level positions in financial institutions. These memberships and certifications not only highlight his compliance with regulatory standards but also position him as a respected and trusted leader within Indonesia’s financial ecosystem

Six Sigma Black Belt – GE Capital USA; Super Facilitator – GE Capital Singapore; Credit Risk Management – Standard Chartered Bank HK; Reached director level in a JV multinational company by age 35; Trusted for 20+ years as business director across MNCs from Japan, China and USA

Bahasa Indonesia (fluent), English (intermediate – EF certified)

Aditya enjoys hobbies that reflect his active and family-oriented lifestyle. He believes that even during time off, one should stay productive — his motto is “Holiday is a verb.” He finds joy in coaching and mentoring young professionals, sharing his knowledge and experience to help others grow. Therefore, in the midst of his busy schedule, Aditya enjoys being a consultant and speaker at various companies about his knowledge and experience, both local and foreign companies, through online and offline channels. Outside of work, he enjoys culinary experiences and watching movies with his family, which allows him to relax and strengthen family bonds. For Aditya, hobbies are not just leisure — they are meaningful ways to learn, connect and recharge

One of the most cherished personal magic moments in Aditya’s life was the day he met and eventually married his soulmate, Julia Siska Syahrizal. Amidst a demanding professional journey filled with high-level responsibilities and constant mobility, finding a life partner who shared his values, strength and vision was a profoundly grounding and transformative experience. Their partnership has not only brought emotional balance and joy to his personal life but also served as a pillar of strength and support throughout his career. This moment of connection marked a turning point where his personal and professional lives began to harmonise more meaningfully — reinforcing his belief in destiny, shared growth, and the power of love as a foundation for a fulfilling life

Watching soccer and American football on TV

Strong mindset and belief that “Nothing is impossible. There’s no such thing as ‘can’t’ — only ‘won’t.’”

Information available only in printed publication available in libraries.

Information available only in printed publication available in libraries.

Information available only in printed publication available in libraries.

Information available only in printed publication available in libraries.