Ahasanul Haque

1991 – B. Com. (Hon’s), majoring in marketing from Rajshahi University, Bangladesh; 1993 – Master of Business Studies (MBS), majoring in marketing, from Rajshahi University, Bangladesh; 2001 – Doctor of Philosophy in Marketing from Putra Graduate School of Management, Universiti Putra Malaysia (UPM)

1992 – 1994 Marketing Manager: Engineers Electric Company (Pvt.) Ltd. Dhaka, Bangladesh; 1994 – 1996 Lecturer (in marketing) Degree College, Dinajpur, Bangladesh; 2001 – 2004 Lecturer in marketing at Multimedia University (MMU), Malaysia; 2004 – 2005 Assistant professor, King Abdulaziz University Jeddah, Saudi Arabia; 2004 – 2005 Assistant professor in marketing, International Islamic University, Malaysia; 2005 – 2007 Associate professor in marketing, International Islamic University Malaysia; 2007 – 2011 Professor in marketing, International Islamic University Malaysia; 2012 – to date Academic advisor, Faculty of Economics and Management Sciences International Islamic University Malaysia; 2013 – 2014 Member of student disciplinary committee for academic misconduct; 2017 – 2018 Member of student disciplinary committee for academic misconduct

What Make Intention Halal Food Consumption? Study on Turkey’s Consumers’ Perspective, Ahasanul Haque, Cansu Tor-Kadioglu & Sarder Kabir, Psychology and Education Journal, 58(2), 10082-10092, 2021; Determinants of Customer Loyalty for Roadside Restaurants in Malaysia: A Structural Equation Modeling Approach, Al Masud, M. Ahasasanul Haque, Sarder Kabir & Cansu Tor-Kadioglu, Journal of Innovative Research and Publications, 1(1), 43-56, 2021; Graduate Employability: Perception of Graduate Students on Soft Skills Towards Employability in Bangladesh, Atiqur Sarker, Junaidah Hashim, Ahasanul Haque & Nurita Juhdi, Journal of International Business and Management, 4(4), 01-14, 2021; Principles of Marketing: An Islamic Perspective. Ahasanul Haque, Hashim, N., & Shafiq, A. Inthought SDN BHD, International Islamic University Malaysia, 2021; The Moderating Role of Religious Satisfaction on Purchasing Over-The-Counter Medicines in Malaysia: An Islamic Perspective, Shafinaz Binti Ali Jinnah, Ahasanul Haque, Mohammad Aizat Jamaludin, 2021; International Journal of Pharmaceutical Research (Scopus), Vol. 13 (Jan-Mar): 3193-3207, 2021; Consumer Behavior Towards Over-The-Counter Medicine Purchase: The Extended Theory of Planned Behaviour, Shafinaz Binti Ali Jinnah, Ahasanul Haque, Mohammad Aizat Jamaludin (2020), Pakistan Journal of Medical and Health Science (Scopus), Vol. 14 No. 3 (July-Sep): 1131-1139, 2020; Understanding Social Distancing Intention among University Students during Covid-19 Outbreak: An Application of Protection Motivation Theory, Ahasanul Haque, Wasiul Karim, SMH Kabir and Arun Kumar Tarofder, Test Engineering and Management (Scopus), Vol. 83 (May-June): 16360 – 16377; The Effect of Retail Service Quality on Customer Royalty: The Mediating Role of Customer Satisfaction and Trust, Ahasanul Haque, Naila Anwar, Suharni Maulan, Kalthom Abdullah and Arun Kumar Tarofder, International Journal of Phycological Rehabilitation (Scopus), Vol. 24 (6): 12625-12640, 2020; The Movement Control Order (MCO) for COVID-19 Crisis and its Impact on Tourism and Hospitality Sector in Malaysia, Wasiul Karim, Ahasanul Haque, Zohurul Anis and Mohammad Arije Ulfy, International Tourism and Hospitality Journal, Vol. 3(2): 1-07 2020; Assessment of Islamic microfinance on poverty reduction in Bangladesh, Nazim Uddin, Ataul Huq Pramanik, Ahasanul Haque and Hamdino Hamdan, 2020; Int. J. Islamic Marketing and Branding (Inderscience), Vol. 5, (4): 326-346, 2020; Consumers Purchase Intention of Halal Brand Products in Bosnia and Herzegovina: Extension version of Theory Planned Behaviour, Adan Hodzic, Ahasanul Haque, Betania Kartika, 2020; Int. J. Islamic Marketing and Branding (Inderscience), Vol. 5, (4): 312-325, 2020; The Effect of Multidimensional Perceived Value on Customer Loyalty towards Retailers: The Mediating Role of Customer Satisfaction, Ahasanul Haque, Naila Anwar, Suharni Maulan and Kalthom Abdullah, Journal of Talent Development and Excellence, Vol.12 (No. 3s): 1763-1777 (ISSN: 1869-2885), 2020; The Effects of Hedonic, Utilitarian and Social value on Generation Z Students’ towards e-Shopping Intention: A Mediating Role of e-Satisfaction, Ahasanul Haque, Wasiul Karim, Mohammad Arije Ulfy, Zohurul Anis, Nazmul Huda, Journal of Critical Reviews, Vol 7 (10): 2394-5125, ISSN: 2394-5125, 2020; What Impact Consumers’ Negative e-WOM Purchase Intention? Evidence from Malaysia, Ahasanul Haque, SMH Kabir, Arun Kumar Tarofder, Mohammad Moshiur Rahman and Abdulqader Almalmi; International Journal of Advanced Science and Technology, Vol. 29, No. 9s, pp. 310-325, 2020; Purchase Intention towards Alternative Medicine: A Study from Consumers’ Perspective in Malaysia, Ahasanul Haque, Naila Anwar, Farzana Yasmin, Arun Kumar Torofdar, Nazmul Mohammad Hassan Maziz, Iranian Journal of Public Health, Vol. 49, No.1, Jan 2020, pp.193-195, 2020; Impact of Ecological Factors on Nationwide Supply Chain Performance, Ahasanul Haque, Arun Kumar Tarofder, Nurhazirah Hashim, Ekologi, 28 (107): 695 – 704, 2019; Determining intention to buy air e – tickets in Malaysia, Kwee – Fah Lee, Ahasanul Haquea, Suharni Maulana and Kalthom Abdullah, Management Science Letters, 9 (2019) 933 – 944, Communicating Shari’ah – Compliant Brands of Tourism in Malaysia, Faruk Ahmed, Ahasanul Haque, Kalthom Abdullah, Siti Salwani Razali, Malaysian Journal of Consumer And Family Economics (2018) VOL 22 (special Issue): 15 – 28, 2018;The Effect of Destination Image and Personality towards Destination Choice: A Study of Maldives, Haque, A. K. M. Ahasanul and Tarofder, Arun Kumar and Sheneen, Aishath and Uddin, Bashirand Sharif, Sultan Rahaman, International Journal of Management and Business Research, 8 (3): 237 – 250, 2018; Identifying potentiality online sales in Malaysia: A study on customer relationships online shopping, A Haque, J Sadeghzadeh, A Khatibi, Journal of Applied Business Research 22 (4), 119; Islamic banking in Malaysia: A study of attitudinal differences of Malaysian customers, A Haque, European Journal of Economics, Finance and Administrative Sciences 18 (18), 7 – 18; Shariah observation: advertising practices of Bank Muamalat in Malaysia, A Haque, K Ahmed, S Irfath Jahan, Journal of Islamic Marketing 1 (1), 70 – 77; Internet advertisement in Malaysia: A study of attitudinal differences, A Haque, S Al Mahmud, AK Tarofder, AZ Hj Ismail, The Electronic Journal of Information Systems in Developing Countries 31; Non – Muslim consumers’ perception toward purchasing halal food products in Malaysia, A Haque, A Sarwar, F Yasmin, AK Tarofder, MA Hossain, Journal of Islamic Marketing 6 (1), 133 – 147; Factor influences selection of Islamic banking: A study on Malaysian customer preferences, A Haque, J Osman, AZH Ismail, American Journal of Applied Sciences 6 (5), 922; The impact of customer perceived service quality on customer satisfaction for private health centre in Malaysia: A structural equation modeling approach, A Haque, AAM Sarwar, F Yasmin, A Anwar, Information Management and Business Review 4 (5), 257; Purchase intention of foreign products: A study on Bangladeshi consumer perspective, A Haque, N Anwar, F Yasmin, A Sarwar, Z Ibrahim, A Momen, Sage Open 5 (2), 2158244015592680; Multiple halal logos and Malays' beliefs: A case of mixed signals, A Shafiq, AKM Haque, A Omar, International Food Research Journal 22 (4), 1727; The impact of internet marketing on customer satisfaction. A study Malaysian perspective, A Haque, A Khatibi, Journal of Mobile communication 1 (1), 29 – 35

Highest Citation Indexed Journal Publication Award, received from International Islamic University Malaysia, Quality Day 2018 and 2020; Top MyRA Contributor Award received from International Islamic University Malaysia, Quality Day 2018; Top Best PhD Thesis Supervisor Award received from International Islamic University Malaysia, Quality Day 2018; Top Best Master Thesis Supervisor Award received from International Islamic University Malaysia, Quality Day 2018; Emerald Literati Network Awards for Excellence 2016, Highly Commended Award for outstanding Paper entitle “Non – Muslim Consumers' Perception towards Purchasing Halal Food Products in Malaysia, Journal of Islamic Marketing, and Award received from Emerald Group Publishing Limited; Outstanding Researcher Award 2012 received from International Islamic University Malaysia; Outstanding Researcher Award 2009 received from International Islamic University Malaysia (University Level); Best Promising Researcher Award 2007 received from International Islamic University Malaysia (University Level); Best Promising Researcher Award 2007 received from International Islamic University Malaysia (Faculty Level); Award received from the president of Multimedia University for outstanding teaching evaluation, 2002

Fellow member (FCIM) Chartered Institute of Marketing CIM, UK, since March 2018 to present; Fellow member (FCIM) Chartered Institute of Marketing CIM, Malaysia, since April 2018 to present; Membership Number (M541) Institute of Marketing Malaysia (IMM), member since December 2017 to present; Asian Academy of Management (AAM), member since 10 December 2016 to date; European Centre for Research Training and Development UK, member from December 2016 until to date; Member of American Marketing Association (AMA) from 2002 to date

Bengali, English; Malay; Arabic; Hindi

Cricket (former player on national level), chess, travel

Pursued an academic career on 1994 with second eldest brother's support; Feel at home in Malaysia with the support from his sister in 1996

Faith; Discipline; Starting as lecturer and finding pleasure in teaching and publishing for future generations, trying to contribute to society through academic achievements

Information available only in printed publication available in libraries.