Arief Effendy

Arief

Arief Effendy’s lineage is rooted in resilience, grit, and quiet triumph. His father journeyed from the remote, small village of Bah Gunung to the bustling city of Medan, forging a path from humble beginnings to entrepreneurial success through unwavering determination and hard work. On his maternal side, Arief draws strength from the extraordinary courage of his great-grandmother, who fled China during a time when daughters were often overlooked and undervalued. Her escape was not just an act of survival - it was a defiant stand for dignity and hope, leaving behind a legacy of fortitude which continues to echo through generations. These ancestral stories - of rising above circumstance and rewriting destiny - form the bedrock of Arief's values. They shape his leadership, fuel his purpose, and inspire his belief in the power of perseverance to transform lives

2004 - 2008 Bachelor's Degree in Industrial Engineering, University of Indonesia

2008-2010 Account Manager at Procter & Gamble, Indonesia; 2010-2011 Unit Manager at Procter & Gamble, Indonesia; 2011-2013 Senior Manager: Market Strategy and Planning, Procter & Gamble, Indonesia; 2013-2014 Director: Kalimantan, Whitespace, and e-Commerce at Procter & Gamble, Indonesia; 2015-2016 Director: Greater Jakarta, Kalimantan, and e-Commerce at Procter & Gamble, Indonesia; 2016-2019 Director: Asia Pacific Hair Care Market Strategy and Planning at Procter & Gamble, Singapore; 2020 Director: Indonesia Distributor Operation and Regionalization at Procter & Gamble, Indonesia; 2020-2021 Senior Director: Indonesia Sales at Procter & Gamble, Indonesia; 2021-2022 Senior Director: Global Go-To-Market Transformation and Distributor Operations at Procter & Gamble, United Arab Emirates; 2022-2023 Senior Director: Kingdom of Saudi Arabia Corporate Market Strategy and Planning at Procter & Gamble, Saudi Arabia; 2023 Senior Director: Indonesia Go-To-Market and Commercial Excellence & Oral Care General Manager at Procter & Gamble, Indonesia; 2023 Senior Vice President: Health and Wellness at Combiphar Group, Indonesia; 2023-Present Director & Board Member at Combiphar Group, Indonesia; 2023-Present Director & Board Member at PT. Simba Indosnack Makmur, Indonesia; 2023-Present Director & Board Member at PT. Madurasa Unggulan Nusantara, Indonesia; 2023-Present Director & Board Member at PT. Jamu Air Mancur Solo, Indonesia

Arief is a passionate reader and reflective writer whose weekly insights have become a source of inspiration and strategic clarity for professionals across industries. Drawing from a wide spectrum of literature - spanning leadership, business insights, mindset and habits for success, mental models, and performance and productivity improvements among others — Arief distills complex ideas into actionable reflections which he shares regularly. With each post, Arief invites his community to think deeper, act with purpose, and lead with integrity. Through this disciplined practice of thought leadership, Arief not only contributes to professional development but also cultivates a culture of continuous learning and shared wisdom, hallmarks of his commitment to elevating others

P&G Champions Award: Best Unit Manager of the Year, Procter & Gamble 2011; P&G Champions Award: Best Market Strategy and Planning Manager of the Year, Procter & Gamble 2012; P&G Champions Award: Best Market Strategy and Planning Manager of the Year, Procter & Gamble 2013; P&G ASEAN ACE Team Award: Indonesia e-Commerce, Procter & Gamble 2014; P&G Best Distributor Award: Best Distributor of the Year, Procter & Gamble 2015; P&G Asia Pacific Execute with Excellence Award: Rejoice Turnaround, Procter & Gamble 2017; P&G Asia Pacific Innovation Champion Award: Rejoice Perfume, Procter & Gamble 2018; P&G Asia Pacific Award: Coach of the Year, Procter & Gamble 2019; P&G Indonesia Annual Award: Best Sales Business Unit, Procter & Gamble 2021; P&G Indonesia Annual Award: World Class Organization Innovation (Regionalization Project), Procter & Gamble 2021; P&G Middle East, Global Developing Markets, and Sub-Saharan Africa Award: Go-To-Market Reinvention - Sales Fundamentals Excellence, Procter & Gamble 2023; P&G Global Chief Executive Award, Procter & Gamble 2023

Arief's career is defined by breakthrough performance and transformative leadership. At Procter & Gamble, he earned multiple accolades for excellence in strategy execution, people development, and commercial impact - laying the foundation for a career built on discipline, innovation, and results - whose experience he later brought to Combiphar Group. Today, as CEO of the Health & Wellness Business Unit at Combiphar Group, Arief leads 3 (three) dynamic subsidiaries with a clear growth blueprint anchored in 4 (four) strategic pillars: Building world-class brands through innovation and marketing excellence; Reinventing Go-To-Market models via high-impact customer partnerships; Nurturing productivity as mindset by elevating service levels and financial efficiency; and Cultivating a high-performing, purpose-driven organisation. His latest milestone came in 2024, when he led Health & Wellness Business Unit to its highest revenue growth in its history - achieving a strong double-digit year-over-year increase. Under his leadership, Simba Cereal, a proudly local Indonesian brand, surged past its formidable giant multinational competitors to become the #1 Ready-To-Eat cereal brand in the country, further underscoring his impact. This achievement not only marked a commercial victory, but also a cultural one - proving that bold vision, disciplined execution, and belief in local potential can reshape the entire categories

Bahasa Indonesia, English, Hokkien

Beyond the boardroom, Arief nurtures a disciplined and reflective lifestyle anchored in 3 (three) core pursuits: Reading, running, and meditation. His passion for reading fuels a lifelong commitment to learning and strategic thinking, often translating into insights which shapes his leadership approach. Running serves as both a physical regimen and a mental reset - instilling endurance, clarity, and rhythm into his daily life. Meanwhile, meditation offers a space for introspection and balance, allowing Arief to lead with calm conviction amidst complexity. Together, these habits reflect his belief that personal mastery is foundational to professional excellence

Arief highlights two deeply transformative moments which redefined his purpose and perspectives. The first is the birth of his child - a life-changing milestone which awakened a profound sense of responsibility beyond self. For the first time, Arief discovered a purpose bigger than himself: To live for others and strive to provide a better future for his family. This moment inspired a commitment to health through his running habit, a conscious effort to maintain work-life harmony, and a deeper empathy toward others. From the noise of children in the background to the quiet struggles of organisation he leads, Arief began to lead with greater compassion, patience, and humanity. The second defining moment came in 2020, as Arief returned to Indonesia from Singapore assignment just as the Covid-19 pandemic triggered global lockdowns. The experience reshaped his view of mortality and the fragility of life, guiding him to live with greater intention and fewer regrets. It taught him that every challenge carries two sides - gratitude or grievance, growth or stagnation - and that choosing the brighter path is always the wiser one. Professionally, the pandemic became a catalyst for reinvention. Arief led a complete business reset, embracing new ways of working, learning, and thriving. Personally, it deepened his sense of care for the organisation he leads and works with - reinforcing his belief that leadership is not only about performance, but also about presence, empathy, and purpose

Arief attributes his success to a lifelong commitment to learning, anchored by the discipline to become a better version of himself each day. For him, growth is not a destination - it is a continuous journey shaped by curiosity, reflection, and intentional practice. He lives by a holistic philosophy: A cool head, a warm heart, and working hands. This triad reflects his belief in leading with clarity, compassion, and action - thinking strategically, caring deeply, and executing relentlessly. It is a mindset which has guided him through complexity, inspired trust, and delivered results across every chapter of his career. In every role, Arief strives to leave behind a lasting legacy by building sustainable systems and processes which endure beyond his tenure. At the heart of his leadership is a simple yet profound principle: Take care of the people, and the people will take care of the business (Grow by growing others). This principle guides him to multiply success in ways which are both measurable and meaningful.

Information available only in printed publication available in libraries.

Information available only in printed publication available in libraries.

Information available only in printed publication available in libraries.

Information available only in printed publication available in libraries.