Biography
Profile Photo

Chandra Kosasi

ID

Marketing Director at PT Bina Pertiwi

Editions

Successful People in Indonesia (1st Edition)

02/2026

GRA - GREAT ANCESTORS

Chandra’s work ethic was forged in the quiet strength of his upbringing. His mother as a small business owner, became his earliest role model. He vividly remembers her carrying heavy sacks of rice by day, and still waking half-asleep to serve customers who knocked on their door at midnight. Despite his father’s professional career, his mother insisted on running a home-based business, proving that they are the true example of hard work

E - EDUCATION

1997 - 2002 Bachelor of Finance, Finance and General, Atma Jaya University, Yogyakarta

CA - CAREER

Beginning as a Management Trainee in 2002, he quickly demonstrated a sharp understanding of business fundamentals across diverse regions — Jakarta, Pekanbaru, and Jambi — laying the foundation for a dynamic trajectory within PT United Tractors Tbk. From 2003 to 2007, Chandra served as an Administration Department Head in Timika and Medan, where he honed his skills in financial and administrative operations. His transition to Branch Manager roles in Lampung and later across Indonesia marked a pivotal shift — he became responsible for full branch operations, overseeing unit sales, parts, and service support, and driving performance across complex, multi-functional teams. Between 2012 and 2015, Chandra took on the role of a Sales Manager, where he led PDCA (Plan, Do, Check, Action) initiatives to ensure organisational alignment and execution. He developed and implemented sales strategies, re-engineered business processes, and fostered a culture of continuous improvement. He is then expanding his influence and regional impact. As a Sales Area Head for Java, Sulawesi, and Papua in 2015, Chandra managed diverse markets and teams, navigating regional complexities with agility. His promotion to Deputy General Manager and later General Manager Sales Operations (2018–2024) reflected his influence, where he spearheaded national sales operations, optimised performance, and built resilient sales ecosystems. In April 2024, Chandra embraced a new chapter as a Marketing Director at PT. Bina Pertiwi, a strategic subsidiary of United Tractors and Astra International Group. In this role, he brings over two decades of experience in driving brand positioning, market expansion, and customer engagement, thus strengthening his reputation as a visionary leader in Indonesia’s heavy equipment and industrial solutions sector

CASA - CIVIL AND SOCIAL ACTIVITIES

With a distinguished track record at Astra International Group, this seasoned executive now serves as a dynamic facilitator for Astra’s First Line Manager program. Designed for emerging leaders stepping into their first leadership roles, the Accelerated Advance Leadership Program offers a transformative experience. Participants dive into intensive mentoring sessions, gain strategic insights, and sharpen their leadership acumen through thoughtfully curated classes. Beyond the boardroom, his leadership extends into the heart of a community. As an active member of a social foundation, he is deeply committed to making a difference. Whenever orphans are in need, he steps in, not out of obligation, but out of compassion

ACH - ACHIEVEMENTS

Growing up in a modest family in Jambi, Chandra never took his journey for granted. Rising through the ranks to build a successful career within the prestigious Astra International Group is a source of deep pride for him.

LS - LANGUAGE SKILLS

Bahasa Indonesia, English

H - HOBBY

His hobbies are cycling, hiking, and playing game.

PMM - PERSONAL MAGIC MOMENTS

One of his most defining career milestones came when he was entrusted with the role of General Manager at PT United Tractors Tbk. It wasn’t just a promotion; it was a moment of transformation. Amid a major organisational restructuring, he was tasked with leading two divisions that had just been merged. The challenge wasn’t only operational; it was deeply human. As the youngest member of the leadership team, he had to navigate complex dynamics, earning trust and respect from seasoned colleagues while uniting the team under a shared vision at the same time. He realised he couldn't be weak at that moment. It wasn’t about competition, but rather, it was about connection. About learning to lead with empathy, clarity, and resilience in the face of internal tensions and shifting expectations. That chapter didn’t just test his leadership — it gave him a new definition of leadership

OA - OTHER ACTIVITIES

Chandra Kosasi is a lifelong learner in a rapidly changing world. Never one to rest on past achievements, he’s currently diving into the complexities of Mandarin, expanding his linguistic horizons to better connect with global partners and unlock new opportunities that might come. At the same time, he’s exploring the transformative potential of Artificial Intelligence, not just for the sake of chasing a trend, but as a strategic tool for both personal growth and corporate innovation

ROS - REASON OF SUCCESS

For Chandra, integrity isn’t negotiable; it’s foundational. Firmly believes that corporate resources are sacred, meant to drive company progress, not for the individual convenience. “Don’t let personal interests interfere the process”. At Astra International Group, integrity is often tested in practice. Chandra has faced those tests head-on, knowing that passing them isn’t just about a career advancement, but it’s also about preserving one’s soul. He has seen how some people trade their integrity for a short-term gain only. If he follows the track, he probably wouldn't be at his current position. His success is a testament to staying true to one’s values. For Chandra, every achievement is meaningful only when it’s built on honesty, accountability, and the courage to do what’s right, even when no one’s watching. Another thing is when you're entrusted with a responsibility, embrace it fully, give it your all. It's not just the company that reaps the rewards; you do too! Every challenge you tackle, every task you complete with heart and dedication, becomes part of your growth story. You gain more than just experience — you deepen your knowledge, sharpen your skills, and elevate your value.