Desi Ari Santi

Ari

For Desi Ari Santi, the figure who most shaped her life and became her compass was her father. Her mother even acknowledged her closeness to him, even to the point of sweet envy. Ari's father was the definition of a true hard worker who knew how to fight. Despite coming from a modest but well-off family, her father always went to great lengths to ensure his family's needs were met. His extreme work schedule—as a civil servant at the Department of Animal Husbandry, with night shifts from 1 a.m. to 6 p.m. as a slaughterhouse supervisor—was a testament to his dedication. More than just a living, his father instilled in Ari a key life value: "Never be afraid to meet people." Ari's life values ​​are entirely mirrored by his father's: being authentic and professional. His father taught him that if there's a question you can't answer, there's no need to be afraid or embarrassed. Simply say that the answer is "on hold" for now. Essentially, be true to yourself when interacting. And most importantly, whatever task he's given, Ari must always complete it well and responsibly. This unyielding attitude and professionalism are his father's greatest legacies.

2008 - 2010 IPB University Master, Magister Business; 1998 - 2000 IPB University Doctor Vetenirary Medicine

2017 - Present Director and Country Manager Indonesia Anpario plc; 2011 - 2017 Sales Manager Trouw Nutrition Indonesia; 2009 - 2011 Marketing Coordinator PT Vaksindo (Japfa Group); 2007 - 2009 Technical Sales Manager Novus International Indonesia ; 2000 - 2006 Supervisory Elanco

Desi Ari Santi is known not only professionally but also for her strong social awareness. Her social spirit is evident through her various humanitarian activities. In Lampung, she actively supports an orphanage that houses 40 children, ensuring they receive basic necessities and love. Furthermore, Desi also regularly participates in orphanage activities in Bogor, collaborating with her friends to make a positive contribution. For her, sharing is an integral part of life.

Desi Ari Santi is a person who focuses on targets and results. Her career in sales has proven solid, with significant achievements such as reaching the crucial 70% Sales Milestone. Desi also achieved brilliant international success while working at Anpario, bringing the company into the Top 5 Global Achievements—a recognition of the impact her work has had on the global stage. Furthermore, Desi is recognized for her high performance at Trouw Nutrition, where she was awarded the Best Performance award, validating the consistency and quality of her outstanding contributions in the field. 2017

Desi Ari Santi is a figure whose dedication to the world of animal health is unquestionable. As a professional, she strengthens her role through active membership in the Indonesian Veterinary Medicine Association (Asohi). Her involvement in Asohi is not merely a formality, but rather a manifestation of her commitment to ensuring the quality and standards of veterinary medicines in the country, making her a vital part of the national veterinary ecosystem.

Desi Ari Santi defines success not just in terms of her professional title, but in the depth of her role in her life. Career-wise, achieving the position of Country Manager is a testament to her extraordinary leadership and resilience. However, beyond that, her greatest pride lies in raising her daughter to become a doctor. Ari's mother maintains a difficult balance between climbing the corporate ladder and fulfilling personal responsibilities. Her story is an inspirational account of how career ambition and motherhood can coexist, resulting in complete and true success 2025

Indonesia, English

Outside of her busy professional life, Desi Ari Santi has a mind that's always eager to sharpen. She doesn't just enjoy her free time; she uses it to continuously learn and understand the intricacies of the human mind and the market. Her favorite pastimes are investigative films. For her, the complex plots and the process of solving mysteries are a pleasurable mental exercise. This enjoyment extends to her reading habit. Her bookshelves are filled with marketing literature—she enjoys studying sales strategies and consumer behavior—as well as motivational books that inspire and inspire self-development. These activities demonstrate Desi as someone who is always hungry for new insights, integrating entertainment and her interests to improve herself and her understanding of the world.

Desi Ari Santi was once a simple girl who grew up in a warm and loving family. However, the outside world didn't always see things that way. In junior high school, an old friend from kindergarten from a wealthy family, who had always considered Ari to be from a "good" background, came to visit with her parents. Because her house was next door to a neighbor's, her friend mistakenly entered the wrong house—and immediately, her friend's parents forbade them from being friends just because of Ari's modest home. At that moment, her father said gently but firmly, "Be yourself. If you don't want to be insulted, make yourself valuable in your own way." You create yourself, the way you want. That sentence became a turning point in Ari's life—a determination to succeed without losing heart. When she became pregnant with her first child, another test struck. Ari experienced serious complications, was bedridden for three months, and doctors even recommended an abortion. But a miracle happened—despite the circumstances, unexpected support came from customers, who showed genuine concern and continued to record record sales. A week before giving birth, she wrote a will, completely surrendering to God. However, it was at that moment that God's power intervened. His first child was born safely—a moment that strengthened Ari's belief that every struggle, no matter how small, is never in vain in God's eyes.

Desi Ari Santi is a person who firmly hold to three simple pillars in her life: strive, pray, and never give up. These principles are more than just words; she applies them to her every step. For her, success doesn't come from luck alone, but rather from maximum effort, sincerely committed to God (trying), accompanied by surrender and sincere hope in God (praying). And when obstacles come—which they inevitably do—Desi chooses to keep moving forward, making it the key to always rising from failure (not giving up). This is the natural philosophy that makes her resilient in facing every challenge in life and her career.

Information available only in printed publication available in libraries.

Information available only in printed publication available in libraries.

Information available only in printed publication available in libraries.

Information available only in printed publication available in libraries.